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Yolanda 'Yo' Santosa knew in high school that art was her calling when dissecting frogs, factoring prime numbers and interpreting Kafka failed to interest her. Born in Indonesia and raised in Singapore, Yo came to the U.S. in 1995. She graduated from Art Center in 2000 and began working at yU+co designing main titles for projects like 300, Desperate Housewives and Ugly Betty. Although she loved storytelling, she couldn't ignore her once dormant curiosity for branding. She founded Ferroconcrete in 2006 with Pinkberry, managing all brand and marketing strategies. Although they are two very different mediums, Yo realized that film and brands are actually quite similar - they both tell a memorable story visually, emotionally and epically. Yo has taught design courses at Art Center, and is an active guest speaker. She's earned several awards, including 3 consecutive Emmy nominations.