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Daniel Formosa, Ph.D. Dan is a consultant in product design and research. Dan’s education includes design, ergonomics and biomechanics. He has received numerous design awards and his work has been selected for national and international exhibits.

Dan was a member of the design team that developed IBM’s first personal computer, OXO Good Grips kitchen tools and XM Satellite Radio. His work has been included in the permanent collection of the Museum of Modern Art. Dan recently worked with Ford to develop SmartGauge, an instrument cluster for Ford’s 2010 hybrid cars designed to influence driving behavior and save fuel – an innovation for the auto industry.

Dan was a founding member of Smart Design in New York City. In addition to his design work he lectures worldwide on the physical, social and emotional aspects of design and innovation. Dan also recently co-authored and illustrated the book Baseball Field Guide, employing principles of information designed to explain the intricate, vague and confusing rules of Major League Baseball.