BUSINESS SENSE FOR
LIVING YOUR 'WHY'
Being a designer and running a business is a tricky balance. When you understand the needs of your business while at the same time cultivate the creativity needed for client work to flourish - magic happens. When you lay a solid foundation for your business that is unique and personalized to 'who you are', 'why you do what you do' and 'what you really want' - you build a stronger brand, have a healthier more sustainable business and ultimately have happier clients. When the right blend of structure is in place, you thrive.
This Thinkshop is for creative entrepreneurs who've been in business for 10+ years or who have just begun. We'll address the essential steps for creating a solid foundation for longevity and strength while staying on purpose.
RaShelle Roberts is the founder of www.rashelleroberts.com, (previously known as inVision), which specializes in coaching for creative professionals. In 1998, RaShelle saw the need to develop customized programs and strategies to meet the specific challenges creative business owners face.
Prior to forming her coaching practice, RaShelle operated as a business partner, directing the marketing and business development of a thriving design firm in Southern California. She has studied under the industry's top leaders - attending and leading sessions that discuss leadership skills, innovative business-development techniques, and marketing strategies.
RaShelle has been recognized by industry leaders around the globe for her unique ability to develop flexible, innovative programs that fit the needs of each client. Programs include one-on-one coaching, group workshops and various multimedia courses. RaShelle developed The Creative Business Manifesto™, a course for Creatives to design a personalized plan that lays a solid foundation to run a solo-business with longevity, sustainability and strength.
RaShelle's workshops have been featured at the HOW Design Conference, AIGA San Diego Y Conference and numerous in-house creative teams. Programs and workshops have been developed including BREW Las Vegas, San Diego, Orange County and various chapters of the AIGA, the Graphic Artists Guild, PRSA and others. In addition, RaShelle has contributed to both the Self-Promo Issue and the Business Annual for HOW Magazine.
She is an active member of the creative community, has served on several chapter boards of the AIGA, she is a mixed media artist, is an unschooling mama and works closely with organizations that support healing for at risk youth.