Brewing Sense – The Design of Beer

Jeff Motch

The craft of a well designed beer can be easily underestimated. From the brew itself, to the packaging, to how your senses interact with it all. In this thinkshop, Jeff will talk about how design and senses intertwine. We'll look at beer packaging design, we'll taste beers, smell beers and see if our senses match up. Come engage you "beer sense" and truly start "making sense of beer."

Where you can find Jeff's design sense brewing:

tigertigertavern.blogspot.com

blindladyalehouse.com

automaticbrewingco.blogspot.com

livelyandmotch.com

Adding Value to Design

Cason Lane & Ron Miriello

No matter how cool your design looks, it may not work if it’s not telling the right story to the right audience in a clear and meaningful way that’s aligned with the business.  In this Thinkshop, you’ll learn a systematic approach for asking the right questions, serving as a strategic partner to your clients, forming strategic messages and considering them in your design. Discussions will include case studies, key strategic considerations and the opportunity to develop messaging in a hypothetical client scenario.

Cason Lane, owner of Cason Lane Strategic Communications, combines strategic thinking and creative thinking to drive business results. As an award-winning strategist, writer and consultant, he has more than 17 years of experience in marketing and employee communications.

Ron Miriello, of Miriello Grafico, helps define and shape brands using his insatiable curiosity to guide the less-curious to discover the design possibilities in their midst, propel companies forward and make small children giggle. He became an AIGA National Fellow in 2008 for reasons still being investigated.

Feng Shui

Cathleen McCandless

Feng Shui is simply the study of the environment and how it affects people. Feng Shui provides guidelines to help people maximize the benefits of their surroundings, while minimizing its detriments, both in the natural and built environment.

Cathleen McCandless is a highly respected, nationally known expert, author, teacher, and speaker on the subject of feng shui. With over twenty years experience, she has been featured in many esteemed publications including the New York Times, the Washington Post, the San Diego Union Tribune, the Denver Post, the Houston Chronicle and the Los Angeles Times. Named “The Best Feng Shui Expert in San Diego” by San Diego Magazine, Cathleen’s radio and television appearances include everything from prime-time newscasts to a starring role in the nation-wide television series, Feng Shui Living.

Bentwire Sculptures

Máximo Escobedo

Máximo returns for his ever popular, hands-on Thinkshop that instigates participants to create precious sculpture from salvaged bent wire.  Máximo is the principal and creative director of Máximo Creative Communications, a full service design and communications studio he founded in 2001.  Over a 20 year career as an art and creative director, he has successfully managed branding, packaging, publication, and new media projects for a distinguished roster of clients.

His design work has been recognized nationally by industry-leading organizations and publications, such as Communication Arts Design Annual, Step by Step 100, Print Regional Design Annual, and AIGA Grown in California. He has also been recognized by the San Diego County Hispanic Chamber of Commerce as Entrepreneur of the Year, and has received the San Diego Union-Tribune - AVID Center Community Service Award.

A long-time design educator, he currently teaches graphic design at Point Loma Nazarene University. He is also founding alumnus, and national spokesperson, for Advancement Via Individual Determination (AVID).

Art Therapy & The Message of Dreams

Trish Vernazza

Art Therapy is grounded in the belief that the creative process involved in the making of art is healing and life enhancing. All creative art and dreams are symbolic, a blending of make-believe and reality, where much is too be explored and discovered.

Trish Vernazza, M.A., MFT is the author of  Women, Art and Mental Illness. She is a practicing Artist, Art Therapist, and Licensed Marriage Family Therapist who employees various counseling theories: psychodynamic, humanistic, eclectic and art therapy skills.

A woman of many talents, Trish is also an American Art Therapy Ambassador and Media Spokesperson, having appeared as a guest expert on NBC's reality TV  Show "Starting Over." She is the current cover girl of Apron.ology 2013, along with being featured in Belle Amoire Jewelry and Belle Amoire Art and Fashion.

Let There Be Truffles

Monica Stout – Truly Scrumptious Cakes

TRUFFLES!! We all love to eat them, now Monika will share the fun of making them.

Monika spent years as a graphic designer, working at a drafting table with T-square and triangle, assembling the then-complex layers of commercial art. But with the move to computers, she missed working with her hands to create something beautiful. She took a cake decorating class with the aim of making original cakes for her children. Once she began, however, she realized that this is what she was
born to do!

She creates each of her Truly Scrumptious Cakes as an individual work of art in cake, icing, fondant and sugar. Her goal is to make each one as unique as the person for whom it was created. Monika wants each cake to surprise and delight the client and, of course, to have their guests exclaim, “This is truly the most scrumptious cake I’ve ever tasted!”

Yoga For Creatives

Petrula Vrontikis – 35k.com

Get your energy flowing and creative juice going with Petrula's refreshing
yoga thinkshop.

When not performing a sun salutation, Petrula Vrontikis is a leading voice in graphic design. She lectures at conferences, universities and professional organizations worldwide about her work, graphic design education and the subject of inspiration. She is an avid traveler and visual translator. Her poetic appropriation of found influences is often integrated into her designs.

Petrula has taught the senior graphic design studies course at the Art Center College of Design in Pasadena since 1989.

In 2007, she received the AIGA Fellows Award honoring her as essential in raising the understanding of design within the industry and among the business and cultural communities of Los Angeles.

Guiding the Creative Vision

RaShelle Roberts

As a Creative Coach and the founder of inVision coaching for the creative professional, RaShelle Roberts has been recognized by industry leaders across the country for her unique ability to develop flexible, innovative programs that fit the unique needs of creative business owners. RaShelle applies more than 15 years of experience to guide her clients into a specific plan of action for their success.

Programs include one-on-one coaching, group workshops, and ongoing professional development through various multimedia resources. Her workshops have been featured at HOW Design Conference, Y Conference, BREW and PRSA.

RaShelle is an active member of the creative community, has served on various chapter boards of the AIGA, facilitates art events that give back to her community and works closely with organizations that support creative expression as a way of healing for troubled youth.

Fun with Letterpress

Tim Butler

Tim Butler is a masterpiece. Some call him the old, grizzled one around the press because of his vast knowledge and experience, and he takes that as task to continue to teach the lessons he learned from the craftsmen he spent so many hours with growing up. It’s not so much about the final product as it is the process; Tim is in it for the machinery, and the feeling he gets when working with it. Tinkering on his 19th century equipment is a Sunday hobby, and he believes when work becomes play, we’ve truly made this life what it’s meant to be.

As a San Diego native, Tim has been around the creative and music scene for longer than he likes to admit, and takes genuine pride in what he creates in all ways creative. Whether it’s rippin’ on bass with Sha Na Na on the weekends or printing another hundred plates on press Tuesday at midnight, he does it with his whole heart.

Screen Printing

Skyler Mauck – www.somethingill.com

Where design and fine art meet that's where you will find Skyler.

This workshop will give you the chance to have hands on experience.

You will find new methods to extend your portfolio with an art form that is a skill.

Learn from San Diego's premier screen printer of street artist..