March 8-9, 2019

San Diego, CA
The Alexandria


24th Annual AIGA San Diego Y Design Conference

Join us March 8-9, 2019 as we hear from 10 prolific designers on the unexpected journeys they traversed simply by saying, "Yes!"

Dan Kuhlken
Nathan Goldman
Roberto de Vicq
- DEVICQ Design
Douglas Powell
Andrea Small
Temi Coker
- Adobe
AIGA Y24 invites you to 2019, the Year of Yes.

Hear stories of surprise successes, the learning that comes with our failures, and all of the unknowns that lie in between. We hope to inspire you to make 2019 your own Year of Yes – the Year of You. Because, if we can make a practice of opening ourselves to everything the universe has to offer, perhaps we will all be amazed by what we are able to create.

Patrick Shearn
- Poetic Kinetics
Kareem Collie
- The Hive
Lisa Congdon
- Fine Artist, Illustrator, Author
Anouk Wipprecht
- Fashion Designer
Laura Pol
- Apple
- Katherine Scott Environmental Graphic Designer at Gensler

Branded spaces are becoming sensory rich journeys. Experiential graphic design (EGD) enhances the connection between users and the built environment through architecture, interior design, graphic design, and digital technology. Hear how environmental graphics in the workplace can create enriching experiences, highlight shared values and culture, and elevate brand engagement with employees. Katherine specializes in designing for the built environment and creating memorable brand experiences. She holds a degree in Graphic Design from the Rhode Island School of Design. Prior to joining Gensler's brand team as an environmental graphic designer, Katherine was Creative Director at the San Diego Museum of Man where she was in charge of designing and building exhibits.

- Don Hollis Mastermind / Creative Director, Hollis Brand Culture

The Earth is not flat. Human scale and spacial perspective are just two of the insights for bridging 2D to 3D design and building engaging experiences in the real world. Architects, interior designers and project managers round out our graphic design team to launch well-crafted brand stories into another dimension. Evolving technologies put the power to conceive, design and build directly in the designer’s hands like never before. Gain a process blueprint, creative insight and a deeper look into methods of our madness as we merge tenacity and ingenuity in new and unexpected ways to expand visual narratives in physical space. If you can dream it, you can build it.

- Anne McColl

Sketchnotes are doodles and words created in real time that translate simple and complex ideas into easily recalled bits of information. Learn how to use visual metaphors and host visual conversations for more clarity in your work and communications. Bring your iPad with your favorite drawing program loaded if you want. Pen and paper will be provided. Anne McColl is a copywriter and sketchnoter who works at

- Nick Cottrell Principal 3DMATH

Reality Check: Get the basics on Virtual and Augmented RealityUnlock the mysteries of VR. If you are new to it, the process of designing for virtual reality (VR) can be intimidating and complex. However, the core principles of design always hold true. This Thinkshop will help provide the basics of both augmented reality and virtual reality (AR/VR) and give a few key points to consider before diving into some hands-on exercises. By the end, you'll be ready to create engaging AR/VR experiences of your own.

- Steve MorrisCEO of Mth Degree (Brand Evolution Consultancy) & Co-Founder of The Studio

This one is for the bold and the brave; the ones who love their work and impact on the creative industry enough to step out on the ledge, hang your own shingle (of any size), and build a beautiful creative business. The art of creating your own business begins with diving deep into why you’re bold enough to do it, how you do it with your “non-negotiables” and deeply held beliefs, and what you ultimately promise your clients. A beautiful business is one that’s has integrity at its center—where all elements are in harmony and you operate with the strength of conviction. This thinkshop will help and guide creative leaders to deepen their business principles. Steven Morris is on a mission to help organizations and their leaders realize their potential and make a positive impact on the world of their customers.Over the past 24 years he has worked as an agency leader, brand evolution expert, business strategist, writer and speaker on brand evolution, innovation, and organizational life. He’s been honored to work with more than 250+ global and national brands, that include Samsung, Sony, NFL, MLB, Habitat for Humanity, New Balance, and the Port of San Diego.In addition to his brand evolution work, Steve is also a frequent speaker at events that include TEDx, Creative Mornings, CES, HOW Design Live, MYOB Conference, Social Venture Network, American Marketing Association, and AIGA conferences.With the design to work with leaders who want to live and work more wholehearted, Steve is Co-Founder of The Studio, an organizational change-consultancy that works with the foundations of leadership artistry and wholehearted leadership.Websites:;

- Heather Daggett Intuit, Alexis O'Banion Mingei, Katie Chambers Ballast Point

Join us as we talk to Intuit's Principal Visual Product Designer; Kristen Haas & Principal Design Technologist; Heather Daggett along with Mingei's Creative Director; Alexis O’Banion and Ballast Point Brewing's Senior Graphic Designer, Katie Chambers about the design process & the operation of their internal design departments. We will learn about their size, structure, titles & responsibilities as well as their design scope and how they interact with other in-house teams or outside agencies.•  Kristen Haas Principal Visual Product Designer at Intuit has also worked for several design & advertising firms before joining Intuit. Kristen has a BA in Graphic Design from SDSU & was a past AIGA board member.

•  Heather Daggett - Principal Design Technologist at IntuitWith over 10 years of experience in design and software engineering Heather has a BS & MS in Computer Science from Oregon State University. Her specialties include; High-fidelity prototyping, rapid prototyping, user experience, motion design, usability studies, web development, user interface design, web design, graphic design, software development, software documentation, design documentation.

•  Alexis O’Banion - Creative Director and Technology Strategist MingeiAlexis O'Banion is a creative professional with over 15 years of experience in marketing, graphic design and tech strategy. Weaving design and tech to solve a wide range of problems, she runs a lean, transparent marketing and design department with a heavy and diverse workload at Mingei International Museum in Balboa Park.

•  Katie Chambers - Senior Graphic Designer at Ballast Point Brewing and Spirits Katie graduated from Cal Poly San Luis Obispo and started her career at Murray Brand Communications, a San Francisco agency specializing in consumer packaging for national food and beverage clients. She also worked as an in-house designer at Petco and FTD in San Diego. For the past five years, she’s worked as a senior designer at Ballast Point.

Friday March 8

Laura Pol
Kareem Collie

Hosted lunch for all attendees - no cost

Roberto De Vicq
Temi Coker
Anouk Wipprecht
Link Presentation
No-Host Happy Hour

Saturday March 9

Andrea Small
Lunch (2 Options)

RSVP for Leaders Lunch $35 per person or lunch on your own off site

Lisa Congdon
Doug Powell
Patrick Shearn
Thank You
Closing Party


The Alexandria at Torrey Pines
Farmer & The Seahorse
10996 Torreyana Road
San Diego, CA 92121

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Full Conference Passes: March 8 & 9, 2018

Convince your boss to send you to Y Conference: Use This Letter

Full Rate
Jan. 19, 2019 — March 8, 2019
Member $575 | Non-Member $675

Group Rate / 5+
$425 per person

$250 per person