Y21 is AIGA San Diego’s premiere design conference. This year features 20 inspiring Thinkshops and hands-on Workshops, 2 fabulous parties and 10 legendary speakers from all over the country! The Y21 speaker lineup includes a diverse sample of top creatives—from the force behind Nike’s “Just Do It” campaign to a neuroscientist specializing in how memory perception informs design. You’ll also experience intimate lunch sessions with our speakers and local design heroes.
This year’s theme is “DISTILL/Design with Spirit”, reminiscent of coming of age in the Y's 21st year. With a world of information at your fingertips, you are challenged to extract quality from quantity and DISTILL that information into a clear vision. Y21—you won't get a more spirited and personal view on design anywhere else!
The Y Design Conference offers unique Thinkshops and Workshops. They provide the opportunity to learn something new, interact with fellow attendees, learn about the business of design and maybe even get your hands a little messy. Our “Shops” are small intimate sessions limited to 25 people or less. Thinkshops are on Friday, and Workshops are on Saturday. There is no additional fee to participate in either.
Ever wonder how to best use social media, write a creative profile that really works for you or just interested in learning something special? At our Thinkshops, industry leaders guide you through methods of upgrading your brand or business.
Get down with your crafty self at our hands-on workshops! Local business owners and creatives guide you through the hands-on process of creating your very own masterpiece – whether it's a silkscreened piece or part of a graffiti mural.
The Y Conference is held at The Joan B. Kroc Institute for Peace and Justice on the beautiful campus of the University of San Diego, overlooking Mission Valley and the waters of Mission Bay.
$335 Per Person
The Satellite Lounge will be a separate room at the venue that will have a live broadcast of all presentations from inside the main auditorium. This seating area will only be available when the main stage sells out.
Cancellations made on, or before, March 22, 2016 will be refunded 50% of the registration fee (less $55 handling fee). No refunds for cancellations made after March 23, 2016 will be refunded.
Please join us in supporting the companies and organizations that help make the Y Design Conference possible. This event wouldn't happen without them. During the conference, make sure to stop by the Resource Center featuring our sponsors and say hello. Collect a sticker from each sponsor on your badge sheet to be entered to win a sweet prize!
Conference poster and outside program cover printed by Neenah Paper on Classic Crest's Solar White 130lb cover.
Conference mailer printed by Neenah Paper on Classic Crest's Solar White 80lb book.
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Tina Hardison is a designer and educator who runs her one-woman design shop, From the Desk of, in the sunny Mission district of San Francisco. Specializing in branding and identity design, her studio has made brand experiences come to life for companies such as Nike, Pinterest, Levi's, Facebook, IDEO, and Uber just to name a few. Previously to founding her studio, Tina worked on the iBooks Design team at Apple and on the in-house design team at Chronicle Books.
Most recently, Tina has been working with cannabis growers in the Emerald Triangle of Northern California on building legal cannabis brands. Tina is also faculty at California College of the Arts, where she teaches professional practice classes and Level 3 Graphic Design Studio.
Yomar Augusto is a SoCal based multimedia artist. Raised in Rio de Janeiro, he initially trained as a graphic designer before going on to study photography at the School of Visual Arts, and ran his own studio in Rio before completing a Masters in Typography Design at the Royal Academy of Art in The Hague, The Netherlands. Yomar taught Typography for Advertising at the Willem de Kooning Academy in Rotterdam in The Netherlands, at the Bauhaus University in Germany, School of Visual Arts and at the Fashion Institute of Technology in New York City. He ran several experimental calligraphy and typography workshops in many countries, such as Russia, China, Denmark, Turkey and Portugal. After running his studio in NYC for 3 years, he now calls San Diego home.
Amy Levine is a Partner and Design Director of Visual Asylum. Amy’s noteworthy career spans twenty years and encompasses art direction, design and production of two and three dimensional graphic communication pieces. With a Bachelor’s Degree of Fine Arts from Kansas City Art Institute in Missouri, Levine is a Colorado transplant who now considers San Diego her home.
Prior to Visual Asylum she worked with agencies in both cities including Davidson Communities, Oliver McMillan, Blanchard Training and Development and Lomas Group. Her work has been recognized by numerous organizations, including International Typographic Design, International Self Promotion, Print Magazine, How Magazine, CommArts Magazine, The American Institute of Graphic Arts, the Type Directors Club and CASE Studies Magazine.
Levine has served on the board of directors for the San Diego Chapter of AIGA—the Professional Association of Design—for over 15 years. She is a past president of the organization and during her tenure was appointed chair of the AIGA Y Conference in 2013 and 2014. Amy also teaches Advanced Typography at San Diego City College.
Amy’s passion and natural talent for the design of the built environment are pivotal attributes for the studio, from themed restaurant design to museum exhibition graphics. Amy has a refined sense of the art of fine typographic design as well as exposure to fiber arts and product design that influence the work of the studio.
MaeLin Levine is the Partner and Creative Director of Visual Asylum. Her work has been nationally recognized by multiple organizations. She was also awarded the prestigious AIGA Fellow Award in 2008. Originally from Leadville, Colorado, Levine holds a BFA in Graphic Communications Design from the University of Denver and participated in the AIGA professional program at Harvard Business School.
MaeLin served on the board of the San Diego Chapter of AIGA – the professional association of Design – for sixteen years and was president for four years. In that role she was part of the team that envisioned and launched the Y Conference, now in it’s 21st year, and developed the first ever international chapter of the organization.
More recently Levine has turned her attention toward a new passion project as President of the Board of Trustees of the Urban Discovery Academy (UDA) – a highly successful K-8 charter school. This unique learning environment integrates the creative DNA of Visual Asylum into its curriculum and character development programs. Levine is also a design instructor at San Diego City College, where she has served as an adjunct faculty member for nearly twenty years.
Levine’s hallmark style incorporates bold use of color and whimsical touches, and she is inspired by Alexander Girard, Charles & Ray Eames, Edith Head, folk art, toys, dolls, fabric and paper. Collaborative by nature, MaeLin appreciates working with clients who challenge the status quo and value the big picture.
Geoff McGann’s initial career began in 1985 as a film and advertising major at the Art Center College of Design in Pasadena, California, and from there he was hired at Wieden+Kennedy in Portland, where he was one of the initial, principal creative forces behind the “Just Do It” television and print campaign which he worked on for ten years.
Geoff left Wieden in 1995, pursuing interests in commercials and documentary film as a writer/director, as well as developing his fine-art photography, design and poetry, which has been shown at exhibitions in New York, Chicago, Miami and Los Angeles.
In 2005, Geoff was elected as Creative Director at Public Interest, a non-profit advertising agency/production company dedicated solely to socially-aware, cause-marketing initiatives, funded by The Gates Foundation (Amnesty, AIDS-AID, Partnership for a Drug-Free America, Wounded Warriors).
In 2010, Geoff held the ECD/Program Director position at 72U, the in-house advertising and communications school at 72andSunny.
Two years later, Geoff left for Wieden+Kennedy again, to head their in-house school, WK12. A year later, in 2013, he accepted a Professor position at the VCU Brandcenter, a two-year graduate school program for creative marketing.
Currently, Geoff is the Co-founder and Chief Creative Officer at McGann/Zhang, an advertising agency/production company in Los Angeles.
McGann/Zhang is currently in the process of building their own in-house communications school, which is scheduled to open in the spring of 2017.
Yichi Zhang is an accomplished businessman and entrepreneur. Since relocating to the United States from China at the age of sixteen to finish high school, he has founded and run three successful independent businesses, was the first International Student to be elected president of the University of Richmond’s business school student government, and by employing his personal branding skills, had successful internships at a number of blue chip financial institutions.
After graduating and shifting his focus from finance to advertising and marketing, Yichi enrolled in the creative brand management program at VCU Brandcenter. While studying for his masters, he also served as Global Business Director for his family’s extensive retail jewelry business, representing the company at multiple major global trade shows and overseeing the performance of over ten International jewelry brands in his family’s stores throughout China. A prolific social media presence on the Chinese social media platform, WeChat, Yichi (diaosiyichi) has thousands of followers and hosts frequent webinars for numerous Chinese educational organizations. In 2015, he received his master’s degree and founded his own advertising agency along with Co-founder, Geoff McGann.
Ebon Heath lives and works between Brooklyn and Berlin. He received his BFA, in Graphic Design, from Rhode Island School of Design in 1994. He founded (((stereotype))) the same year, a design studio focused on music packaging, magazine layout, and fashion advertising for the emerging hip hop generation of the 1990's. He subsequently co-founded Cell Out in 2003, a consultancy that developed creative strategies for non-profits, NGO's and cause related brands. He has been a visiting professor of Graphic Design at Lehman College in the Bronx (2007-2009) and an Art Director for the Mindpirates collective in Berlin (2004-2010). He has exhibited internationally with his typographic mobiles, installations, jewelry, and performance art making type come alive since 2002. Ebon does not sleep often yet tries to remember his dreams every day.
Melissa is Creative Director, Immersive Entertainment at Elastic. A digital geek with an MFA in Cinema Television from the University of Southern California, Melissa has led the creative, strategic and technical crafting of complex projects including the first interactive video experience on YouTube to moving the Space Shuttle Endeavour through the streets of Los Angeles. She focuses on creating deeply connected, contextual experiences for audiences, fans and brands alike and her work continues to push the limits of storytelling beyond the confines of the screen into the physical world. Melissa has conceived and built award winning work for television shows such as HBO’s Game of Thrones and brands like VW, HBO, MTV, Nike, Burger King, Microsoft, Adidas, Coke Zero, Toyota, General Mills, American Express and others. She’s equally at home creating immersive and non-traditional engagement experiences, documentary series, TV spots, social campaigns, game integrations and enterprise website sites. Her work has been honored by the Cannes Lions, The Webby Awards, One Show, LIA, Effies, D&AD, The Addy’s, ProMax BDA among others. This year Melissa has been a speaker at SXSW, The International Space Development Conference and the Microsoft Social Computing Symposium.
Thomas D. Albright is Professor and Conrad T. Prebys Chair at the Salk Institute for Biological Studies, where he joined the faculty in 1986. He is also Director of the Salk Institute Center for the Neurobiology of Vision and Adjunct Professor of Psychology and Neurosciences at the University of California, San Diego. Albright is an authority on the neural basis of visual perception, memory and visually guided behavior. His laboratory seeks to understand how visual perception is affected by attention, behavioral goals, and memories of previous experiences. An important goal of this work is the development of therapies for blindness and perceptual impairments resulting from disease, trauma or developmental disorders of the brain. A second aim of Dr. Albright’s work is to use our growing knowledge of brain, perception and memory to inform design in architecture and the arts, and to leverage societal decisions and public policy. Albright received a Ph.D. in psychology and neuroscience from Princeton University. He is a member of the U.S. National Academy of Sciences, a fellow of the American Academy of Arts and Sciences, a fellow of the American Association for the Advancement of Science, and an associate of the Neuroscience Research Program. He is past-president of the Academy of Neuroscience for Architecture (2012-2014), a member of the National Academy of Sciences Committee on Science, Technology, and Law, and a member of the U.S. National Commission on Forensic Science.
Brian Wood is a web developer and the author of numerous training titles covering Adobe products such as Muse, Dreamweaver, InDesign, Illustrator, and more. In addition to training many clients, including Nordstrom, REI, Boeing, Starbucks, Nintendo, and many others, Brian speaks regularly at national conferences, such as Adobe MAX, HOW Design, and HOW Interactive, as well as events hosted by AIGA and other industry organizations. He has also written articles for SmashingMagazine.com, Peachpit.com, CreativePro.com, Adobe Inspire magazine, and more. Brian has a YouTube channel at www.youtube.com/user/askbrianwood and a corporate training site at brianwoodtraining.com.
Jen Bilik is the Founder and CEO of Knock Knock, celebrated independent makers of clever gifts, books, and whatever else they can think up. Jen started Knock Knock out of a desire to write and design at the same time. Drawing from her background in book editing, writing, graphic design, and various arts and crafts, Jen was initially a reluctant businessperson but quickly became a passionate entrepreneur who speaks about the business side of Knock Knock as often as the creative side. Knock Knock goods are carried in some 6,000 stores across the United States, from independent boutiques to retailers including Barnes & Noble and Urban Outfitters, as well as in 45 countries around the globe. Since launching the company in 2002, Jen has performed every role and made every mistake—and lived to tell the tale.
So you’ve got an amazing online portfolio. You don’t really have much text because after all: the works speaks for itself. Right? Well, maybe not. People (your potential clients) like learning about the stories behind the work, about your thought process and about you. This human connection can add an increased value to your work. During our Thinkshop, we’ll talk about the elements of a great profile, take a look at some samples and get started writing yours. Students, freelancers and established designers welcome!
As the Best D@mn Copywriter, Anne McColl helps brands find the right words + pictures to tell their stories. She’s on a mission to banish corporate B.S. (That’s Business Speak and it doesn’t mean a thing.) She loves pairing up with design studios, ad agencies and interactive firms. When not surfing the Internet, you can find Anne surfing the juicy waves in San Diego.
Color and Grayscale are in the minds of every designer from concept to deliverables. These design elements are extremely important to the overall design vision. Consistency is a must and accurate reproduction is a given. Yet, color can be a problem. This Thinkshop will bring you up-to-date on the current trends of color in digital and print design.
An award winning photographer and print technology educator for the creative industry, Marc has presented lectures and demos for Epson, HP, Canon and X-Rite. Focusing on color management, Marc is also an instructor in the photography department at UCSD Extension. Certified as an Apple Pro and Trainer, his approach to digital imaging and printing is rooted in the understanding of ICC color managed workflows, from capture to press.
In this Thinkshop, Jeffrey will discuss visual storytelling in a post literate world and the benefits of using narrative to energize storytelling in photography and film.
Jeffrey is a Kansas farm boy who graduated from college with degrees in civil engineering and geology with the intention of returning to the family business. On a mountaineering trip to South America, he discovered the unique social aspects of photography and with it, his talent for storytelling. Turns out, he was more interested in capturing the lives of the villagers making cheese at the bottom of the mountain than climbing the mountain itself.
In 1997, he was named a Pulitzer Prize finalist for his documentary photo essay Journey to the North. The series explored the lives and trials of Mexican migrants, as documented during a three-week journey from Central Mexico to Chicago. The same year, he migrated to California and with his partner Jennifer de Poyen founded Tallgrass Pictures as an homage to the tallgrass prairies of his Kansas home and her native Alberta. For several years, he remained a “lone wolf” photographer, with visions of creating a larger company and eventually self-funding a film career. Today, Tallgrass Pictures is an award-winning production company, ready to tackle its first feature-film project. Under his direction, Tallgrass has won numerous ADDY awards for its broadcast and branded-content work. He has been named one of the 200 Best Photographers Worldwide by Luerzer’s Archive. Other honors include a PX3 Prix de la Photographie in Paris; an IPA-Lucie “Best of Show” prize; and a Communication Arts Photo Annual Award.
As a director, he works in a unique “beautiful realism” style, which evolved naturally from time spent behind the lens. He insists that every shot be grounded in human truths, executed superbly. And he’s fully engaged in every detail of a project, from concept and script to art direction and performance to final cut.
He’s passionate about stories of people rising up and overcoming seemingly insurmountable obstacles. Lush visuals, sustained action, and mind-opening adventure: These are the hallmarks of the films he fell in love with growing up in small-town Kansas — films that make us care about the characters and take us far away, to a previously unimagined, fully realized world.
Skye Walker will be discussing the process of designing, painting and working on large scale murals for commercial clients.
With clients like Whole Foods, Mesa Rim, Swinerton Builders, California Coast Credit Union and many more, he has worked on a wide variety of mural projects and each one has its own set of challenges and complexities.
Skye will present photos, designs and a few videos of his projects to give the attendees a solid idea of what it takes to be a commercial muralist and he’ll guide you through the process from starting the initial designs to the finished mural.
Skye Walker was born in Big Bear, California in 1978. His parents, Morris and Lynn Walker were musicians, entertainers and artists. The Walker family, including Skye’s younger sister Amoris moved all over the country from California to Nevada to Hawaii to Colorado to Oregon. His parents enjoyed travel and adventure and experiencing new places with the kids.
When Skye and Amoris were old enough, Morris took the family on the road as the EarthWalkers, a family band with a message for preserving the environment using bluegrass music and comedy to bring home the message. They traveled all over the United States performing for schools, colleges entertaining thousands of kids and adults alike. Morris played guitar, Skye played banjo while Lynn and Amoris sang all the while mixing humor into the show to keep the audience laughing and having fun while talking about pollution and keeping America beautiful.
They logged over 2,000 shows in three years nationwide. Skye and Amoris were home schooled during that time and their parents encouraged their creativity with art, writing and music.
Once the EarthWalkers finished touring, they moved to Oregon. Throughout all their travels Skye remained focused on art. This led him to a pre-college visual arts program called JumpstART at Oregon State University which he attended for two summers and earned a four year art scholarship to Oregon State University. Through college Skye did a lot of various commercial art projects including lots of murals on campus. Skye’s father, Morris, taught him about lettering and how to do murals when he was in high school. Morris had been a sign painter in the 70’s and early 80’s and had done a fair amount of murals as well. He wanted to pass this knowledge down to Skye so he could use it to his benefit.
While he loved murals, he focused on fine art and then transitioned to Graphic Design at OSU. Skye received a BFA in Graphic Design in 2001, packed his bags and surfboards and moved back to Southern California and headed straight to Encinitas. He’s been in and out of Encinitas his whole life and he knew he wanted to live there so he could surf as much as possible.
Throughout Skye’s professional career, he’s worked in-house and on a contract basis for companies such as: Rip Curl, Redsand, prAna, Dragon, Nike, Liquid Force, UCLA Athletics and more. In 2011, Whole Foods contacted Skye about doing murals for their new Encinitas store and, needless to say, he was elated as it kickstarted his passion for murals and large format art again.
Having a strong graphic design and fine art background helps Skye to work with clients to create original murals that meld with the themes of the company or project. Skye loves to paint murals that are just of his own vision, but he equally loves the challenge of creating permanent large scale murals and installations for clients who usually have a lot they want to convey.
Travel is a big part of being a commercial muralist and Skye has created murals in California, Oregon, Arizona, Colorado and Texas, with his sights set on doing murals anywhere and everywhere he can.
Going forward Skye’s goal is to do as many mural projects as possible within California and beyond. He believes it’s a great way to bring something special to any community or business and also raise awareness about the importance of art in our daily lives.
Inbound marketing is the warm, fuzzy, feel-good response to the cold and calculating past of SEO and SEM. In this Thinkshop, you’ll learn about what inbound content marketing is and how to combine simple approaches to social media, visual content, web content and SEO into the necessary components of a well-executed content campaign.
We'll answer these questions:
What is inbound marketing and why should I use it?
Why is persona definition so important and how do I do it?
What are the different parts of an inbound content campaign?
What is needed for strong SEO in inbound marketing?
Why should I report on the results?
What are the best tools for making it all happen?
Lindsay Dayton LaShell began her career in technology way back in the Bay Area in the late nineties. Since then, she’s worked for funded startups, bootstrapped projects and marketing agencies, with a brief detour into the wilds of public education. In 2015 she established Diamond + Branch Marketing Group, a digital marketing agency with a keen focus on strategy, content and analysis. Lindsay is a frequent participant and planner in community events, and she is currently exploring ways to promote practical workplace feminism in the marketing industry. When she’s not writing a strategy document or analyzing web data, Lindsay will probably be in North Park, eating, drinking and knitting with her unassuming husband Paul and her adorable dog, Waffles.
Traditional printing processes like letterpress, foil stamping and embossing have even more applications today than when they were originally introduced. These impressive prints communicate importance, elegance and quality. Creating truly amazing prints, takes an understanding of the strengths and weaknesses of the process and a different approach than CMYK printing. We’ll review examples of and how to best design for excellent specialty printing and how not to go broke on production costs in the process.
Daniel Heffernan does cool things with letterpress.
Learn how to break down content to tell a compelling story in web design. Experience a new approach when planning a website for more effective time and production. For all levels of developers and designers.
André Couturier Maitret is as eccentric as they come. A visual artist in every sense of the word, he rocks an inimitable personal style inspired by his native French-Mexican heritage and impassioned creative vision. André was born in San Diego but spent most of his youth in Veracruz, Mexico. His talents range from digital illustration and 3D animation, to video game development and web design, to photography and videography. His eye for aesthetics has served him well for more than a decade in digital marketing and fine arts. André brings his distinct creative flair to every project, ensuring that your brand’s personality is authentically represented in its visual expression.
3D printing is a rapidly trending technology that is bringing the DIY hobbyists together with engineers to bring rapid prototyping and toy design to the average consumer.
This class is designed for people who are interested in learning about 3D modeling and 3D printing, and want a more hands on approach to getting their first successful 3D print. You’ll learn a quick history of 3D printing, what kind of 3D format you need as well as get the lowdown on important settings and how they work together for successful prints. After this class you’ll know how to approach your own projects and how to troubleshoot common issues that may come up.
Katie Rast is the Director of Fab Lab San Diego, and has worked with the Massachusetts Institute of Technology to develop the San Diego instantiation of the Global Network of MIT Fab Labs. Since 2007, Katie has managed this local invention space, and has developed and deployed programs focused on innovation, ideation, hardware development, and rapid prototyping. Katie has been an evangelist for the Maker Movement for the past eight years, and remains dedicated to the belief that communities benefit when tools, teams and training are made accessible. As a part of her ongoing efforts to grow the local maker community, Katie co-produces the Maker Faire in San Diego, a showcase of local innovation and creativity. This year, the San Diego Maker Faire collaborated with Balboa Park and the City of San Diego to produce a park-wide event that brought over 25,000 attendees to Balboa Park during its centennial anniversary year.
The San Diego Fab Lab is currently working with inventors and entrepreneurs to assist in the development of hardware and physical products that include the design and development of projects that include household items, custom prosthetics, 3D printed fashion, drones and wearable electronics.
Are you a designer that shudders at the thought of learning to code? Then let this Thinkshop bring you the courage you need!
As designers in 2016, many of us work alongside developers - learning their vocabulary will help improve communication and make you an asset in any design team.
We will get comfortable "looking under the hood" at the raw code of popular websites in order to recognize their structure and organization.
For the more ambitious, we will also download some free HTML/CSS toolkits and learn how to use them to create and edit simple web code.
Bringing a laptop is not mandatory but recommended (if you want to participate in hands-on training). Please also have an up-to-date version of Google Chrome or Firefox running (for website code inspecting) and a copy of Sublime Text (free trial) for practicing a few coding exercises (download Sublime Text here).
Andrew Bergeron is a designer with a tool-belt of front-end development skills. Currently, he is based in San Diego, CA where he is a lead User Experience Designer for Everyone Counts, a rapidly growing start-up focused on transforming modern election systems. Previously he was at the helm of his own business, Visual Rhythm, which provides website and branding solutions for a variety of clients, ranging from startups and nonprofits to corporations and small businesses.
Recent speaking engagements include "The Value of Logos" at WordCamp Orange County, and "The Art of the Portfolio" at WordCamp Los Angeles. Andrew has also been interviewed on the WP Tavern podcast as a logo and branding expert.
Andrew spends his free time surfing, creating FontAnimals, and scouring YouTube for rare James Brown videos. You can see his latest-and-greatest work on his website Visual Rhythm and his Dribbble profile.
Being a designer and running a business is a tricky balance. When you understand the needs of your business while at the same time cultivate the creativity needed for client work to flourish - magic happens. When you lay a solid foundation for your business that is unique and personalized to ‘who you are’, ‘why you do what you do’ and ‘what you really want’ - you build a stronger brand, have a healthier more sustainable business and ultimately have happier clients. When the right blend of structure is in place, you thrive.
This Thinkshop is for creative entrepreneurs who’ve been in business for 10+ years or who have just begun. I will address the essential steps for creating a solid foundation for longevity and strength.
RaShelle Roberts is the founder of rashelleroberts.com, (previously known as inVision), which specializes in coaching and consulting for creative professionals. In 1998, RaShelle saw the need to develop customized programs and strategies to meet the specific challenges creative business owners face.
Prior to forming her coaching practice, RaShelle operated as a business partner, directing the marketing and business development of a thriving design firm in Southern California. She has studied under the industry’s top leaders – attending and leading sessions that discuss leadership skills, innovative business-development techniques, and marketing strategies.
RaShelle has been recognized by thought leaders around the globe for her unique ability to develop flexible, innovative programs that fit the needs of each client. Programs include one-on-one coaching, group workshops and various multimedia courses. RaShelle developed The Creative Business Manifesto™, a course for ‘creatives’ to design a personalized plan that lays a solid foundation to run a small business with longevity, sustainability and strength.
RaShelle’s workshops have been featured at the HOW Design Conference, AIGA San Diego Y Conference and numerous in-house creative teams. Programs and workshops have been developed including BREW Las Vegas, San Diego, Orange County and various chapters of the AIGA, the Graphic Artists Guild, PRSA and others. In addition, RaShelle has contributed to both the Self-Promo Issue and the Business Annual for HOW Magazine.
She is an active member of the creative community, has served on several chapter boards of the AIGA, a mixed media artist, an unschooling mother of two and works closely with organizations that support creative expression as a way of healing for at risk youth.
Get ready to get your hands dirty. After a short presentation of screen printing techniques and materials, we will give you a hands-on demonstration. We’ll be providing tote bags and poster paper to print on, but you are welcome to bring a shirt to print as well!
San Diego native Chris Toombs is a jack of all trades. Graphic designer by day and craftsman by night, he spends evenings and weekends exploring the tactile side of design, trying out new techniques in his search to marry message to medium. Chris spent his formative years surfing and swimming, and both remain passions today. He regularly commutes to work at i.d.e.a. by bicycle and enjoys spending time with his wife, Monica, and his new baby daughter, Betsy.
While using dip pens and ink, you'll release your ideas of perfection and learn how to create fun and whimsical script letters that add a lively look to many design applications.
20 years ago, Victoria had a desire to create a graduation announcement. The announcement failed, but the desire to learn more led to many calligraphy classes and workshops over the years with fine international teachers. Demonstrations, exhibitions and teaching soon followed.
To Victoria, calligraphy is like poetry in motion. From the blackest ink letters springing to life filled with energy as they dance across the page, inviting us to be part of the dance.
From addressing a letter to simply leaving a note for a loved one and even improving your every-day handwriting, calligraphy adds beauty and the human touch. We will be focusing on understanding how to use a traditional dip pen and pointed nibs with an overview of alternative alphabets of styles possible with the same tools.
A graduate of San Diego City College and San Diego State University, Heber works as a graphic designer at Visual Asylum.
Veteran mural artists guide you through planning and executing a street mural. Collaborate with your fellow attendees, get your hands on a can of spray paint and make your mark on a massive mural wall. Non-toxic spray paints provided.
Channeling youth expression into vibrant graffiti art as well as providing real-world skills and hands-on experience made Writerz Blok a nationally recognized urban art program. Since 2003, this group of artists has been at the forefront of a community-led effort to transform blight into beauty - while also providing an outlet to prevent illegal graffiti.
As Writerz Blok’s work and reputation has expanded, so have their programs. As a burgeoning social enterprise they now offer a host of creative career pathways for youth in the areas of: mural arts, graphic design, screen-printing, and print media. Their programs offer a fusion of arts and technology designed to inspire a new generation of thinkers, creators and doers.
In addition to programming, Writerz Blok is the first public graffiti art park in the nation. Offering over 10,000 sq. ft. of paintable walls, the park attracts more than 500 youth, artists, community members, and visitors each month and is a known as a dynamic gathering space. Artists from as far away as Spain, Portugal, Austria, Russia and Japan come to create unique designs and share their knowledge with aspiring young artists. Quarterly events at the yard allow for a unique array of artists, youth and community residents to gather and meld art forms from visual arts to spoken word.
Writerz Blok is set against an urban arts and creative industries corridor that connects to emerging industries, STEAM (science, technology, engineering, arts, and math) education, youth training programs, pop-up retailers, dynamic arts, gathering spaces and social enterprise goods and services that support youth pathways and creative career industries.
Tim will demonstrate how creative minds, steady hands and heavy machinery can come together to make amazing work.
Tim Butler is a masterpiece. Some call him the old, grizzled one around the press because of his vast knowledge and experience, and he takes that as task to continue to teach the lessons he learned from the craftsmen he spent so many hours with growing up. It’s not so much about the final product as it is the process; Tim is in it for the collaboration and the machinery. He believes when work becomes play, we’ve truly made this life what it’s meant to be.
As a San Diego native, Tim has been around the creative and music scene for longer than he likes to admit, and takes genuine pride in what he creates in all ways creative. Whether it’s rippin’ on bass with Sha Na Na or printing another hundred press plates at midnight, he does it with his whole heart.
Create your own linocut stamp! Linocut is a graphic relief printmaking technique in which a block of linoleum is carved by hand to produce a matrix that can be used for multiple prints. The linoleum block is inked with a roller and then impressed onto paper or fabric. All materials provided, so get ready to get inky and walk away with your own stamped paper!
Aaron Ishaeik is a creative and accomplished artist with experience in many different aspects of printmaking, painting and sculpture. His work has been featured in galleries in Chicago, Washington D.C., Los Angeles and San Diego. From natural to surreal, Aaron's work deals with the complicated relationship between nature and humanity as it relates to our environment.
Ishaeik is also an award-winning Sr. Art Director with 15 years of design experience in multiple mediums. Ishaeik continues to expand his design capabilities to include film which earned him an Emmy for his work for the Port of San Diego.
Workshop participants will build Birdhouses from homeless signs and other materials provided. While we work, we’ll brainstorm new ideas about how to use concepts similar to the Birdhouses to raise awareness of other issues and generate funds to address them. Participants will be able to take their birdhouse home and use it as a reminder to design for good.
The homeless make signs to tell their story, ask for help and make themselves be seen, if only for a moment, at a traffic light or on a street corner. Their messages are many and their sentiments are heartfelt. Their signs serve as business cards, personal signage and an advertisement for their cause. Since 2003, Ken has been buying their signs and creating art with them by building a series of Birdhouses using the signs as roof shingles—a temporary shelter with an indelible message. The goal is to bring attention to the homeless condition by moving their message to galleries and living rooms and generate funds for programs that assist homeless individuals and families. A few birdhouses have already been sold with the profits donated to Alpha Project, a San Diego based homeless outreach program.
Ken Miracle is the principal of Miracle Brand Design. Ken has over two decades of experience designing brands for clients in industries from hospitality and healthcare to coffee roasters and nonprofits. Ken also creates and exhibits his collage and assemblage art. His series of Birdhouses, which use cardboard signs purchased from the homeless as roof shingles, has been ongoing since 2003.
Ken has a Bachelor of Fine Arts from the Columbus College of Art and Design. He is a past president of AIGA San Diego and currently serves on the Advisory Board of the San Diego Art Institute. Ken praises good design whenever and wherever he sees it, and really would leave a restaurant with a poorly designed menu if it wouldn’t embarrass his wife so much.
In this workshop, I will go over the basics of stop-motion videography and detail how I approach each branded project. From concepts and storyboards, to filming and post-work. It doesn't take much to produce a killer Vine using everyday items found around the house. What makes a great Vine is the storytelling behind it.
In another lifetime, Jethro Ames was an award-winning Art Director with over 10 years of experience working in the advertising industry. Now, Ames continues his career as a director and creator of micro video campaigns, working with worldwide brands as a Tribeca Film Festival winner of the first ever #6SECFILMS Vine Competition.
A stop-motion artist with an aptness for storytelling, Jethro uses his spectacular talents to create beautiful Vines for some of the biggest brands including General Electric, Hewlett Packard, Budweiser and Ford Motor Company. With a partial client list of over 50 brands, his work has been featured in leading publications, including The New York Times, NPR and Mashable. Adweek also recently highlighted Jethro as one of the top 10 stop-motion artists doing brilliant work for brands on Vine.
Learn how to incorporate creative coding into your design workflow to generate visuals and graphics. This workshop will explore basic code concepts for generative design using the open-source coding language Processing. We'll apply these techniques to create custom calligraphy brushes for lettering and expressive typography.
Jackie Littman is a designer at Sosolimited, a studio that specializes in digital experiences and interactive installations. She works on projects that blend art, design, information and technology. Jackie has worked with clients such as Apple, Google, Microsoft, Twitter, Under Armour and the Atlantic. She was recognized as a finalist in the Adobe Design Achievement Awards for her interactive storybook app, The Little Bug. Jackie has a background in software instruction and design for the theatre, and received her MFA in graphic design from the Maryland Institute College of Art.
People decide within seconds whether your app or website is useful and engaging. Crafting a great user experience requires more than just visual design. Adobe XD is an app for doing it all — wireframing, visual design, interaction design, prototyping, previewing and sharing.
In this session, Brian Wood will show you how to design and prototype a complete experience using the new Adobe XD. Learn tips and tricks to immediately be more productive creating a great user experience.
Brian Wood is a web developer and the author of numerous training titles covering Adobe products such as Muse, Dreamweaver, InDesign, Illustrator, and more. In addition to training many clients, including Nordstrom, REI, Boeing, Starbucks, Nintendo, and many others, Brian speaks regularly at national conferences, such as Adobe MAX, HOW Design, and HOW Interactive, as well as events hosted by AIGA and other industry organizations. He has also written articles for SmashingMagazine.com, Peachpit.com, CreativePro.com, Adobe Inspire magazine, and more.
Join our legendary speakers for an intimate lunch overlooking Mission Bay. Groups will be limited to 25 with topics selected by the speaker. There is no fee to join the conversation and sandwiches will be catered by Pacific Time San Diego.
$30.00 per person.
Sit-down opportunity with local AIGA Fellows and Industry Leaders for a catered lunch on campus at the Garden by the Sea.
Tyler is the Principal of the 30+ year old San Diego based design firm Blik, guiding brand communication systems for a diverse roster of clients that have included: Adidas Golf, Chronicle Books, Guess, Inc., Nissan, Infiniti and community based nonprofits, such as the San Diego Museum of Art, San Diego Arts Foundation, U.S./Mexico Border Philanthropy Partnership and the Athenaeum Music & Arts Library. He has co-authored four books on American trademarks published through Chronicle Books in San Francisco, California. A Chicago native and a graduate of Arizona State University, Blik is an adjunct lecturer at San Diego State University and has facilitated design workshops for MenaLab in Dubai, U.A.E. He has made a commitment of sharing his design experiences, and has held board positions with major regional and national organizations such as the American Institute of Graphic Arts, American Institute of Architects, Orchid & Onions public awareness program and Partners for Livable Places.
Designers seem to need to collect, organize and make stories from objects. It’s time the like-minded broke bread together and talked about the way, whys and meaning of collecting.
Ron Miriello has a Bachelor of Fine Arts in graphic design from Colorado State University. Founded 30 years ago, Miriello Grafico is focused on providing the thinking and brand strategy that help under-performing brands realize their fuller potential. Ron directs brand strategy and the translation of strategy into coordinated design and marketing communications. He is a member of various organizations including: San Diego Italian Film Festival, Amgen Tour of California and the American Institute of Graphic Arts. He also writes for the Italian design blog, Italian Ways. Ron travels frequently to feed his curiosity as a sculptor, collector and to quell his fear of boredom.
Laura Coe Wright, Principal and Director of Design for COE Design, has over 30 years experience. COE Design’s focus on branding and packaging solutions begins with concept development and includes a cohesive brand identity across the company, product, packaging, communications and retail environment.
An alumni of Kent State University, Laura has a BFA in graphic design. Her education included study through Kunstgewerbeschule in Basel, Switzerland. Laura began her career in Ohio working as an in-house graphic designer for Huffy and Raleigh Bicycles creating color palettes, product graphics and literature for various product lines before relocating to San Diego, California. A founding member of AIGA San Diego, Laura currently serves on the Advisory Board for the San Diego AIGA chapter.
As designers we have the ability to help a nonprofit with brand development and communications. However, sometimes our best intentions can result in “Pro Bono Blues”. It’s best to establish ground rules from the start to ensure the client doesn’t take advantage of your talents and generous intentions. This will result in a more productive collaboration, reinforcing the value of design and the important role it plays in the effectiveness of a nonprofit.
For 20 years, Buchanan Design has delivered results-oriented brand strategy and design communications to energetic startups and established market leaders alike. The San Diego-based firm works with clients in healthcare, telecommunications and wireless, hospitality, legal, fitness and service industries. Buchanan Design has received a wide variety of national awards and their work can be found in leading national and international design publications and industry magazines. Bobby Buchanan believes in social responsibility and recently founded the nonprofit Orange Tree Project, which facilitates partnerships between top design agencies and select nonprofit organizations. Their good cause is helping others accomplish their good cause.
Bennett Peji is a Senior Director at the Jacobs Center for Neighborhood Innovation. He is a strategic marketing and communications planner, brand consultant, designer and frequent international speaker on community-centered design. Peji serves on the boards of Cal Humanities, the University of San Diego Center for Peace and Commerce and the La Jolla Playhouse, where he chairs the Public Leadership Council. He served as a Commissioner of Arts & Culture for the City of San Diego 2003-2012, President of the Filipino-American Chamber of Commerce, Chairman of the Asian Business Association, and AIGA national board member. He is a co-founder of the AIGA Center for Cross-Cultural Design. Peji has received lifetime achievement awards from AIGA San Diego and SDX (the San Diego Ad Club), and over 200 marketing/design, business and community awards overall. He is a co-founder of the Baja California Missions Foundation, founded to renovate and preserve the historic missions in Mexico. His work can be seen at FormFollowsCulture.com and CivicBranding.com.
86% of professional designers are Caucasian. The lack of diversity in our profession is more than just a number. It goes beyond race to include ethnicity, religion, age, gender, sexual identity and ability/disability. The lack of diverse role models, public awareness and need for equal opportunity impacts the future. How can educators and designers ensure that our professions reflect and honor the lives of all people? If we’re all in this together and determined to make change, how do we get started?
For 25 years Candice has been a passionate design educator at San Diego City College. An AIGA Fellow, she has also taught design abroad in Italy, Mexico, Spain and Switzerland.
With a keen eye for all things one-of-a-kind, Dylan boasts over 17 years of experience in brand design. He has elevated brands including: Sony, Qualcomm, Hard Rock Hotel, Shure Microphones, Behr, and Taylor Guitars. Over the years his work has been featured in Communication Arts, HOW, Print and Graphis.
Dylan came to Ballast Point Brewing & Spirits equipped with a powerful imagination and approachability that brings out the best in his team. He is adept at seeing projects from a high level, finding strategic solutions to complex challenges and propelling the business forward with strong, conceptual designs.
A collector and connoisseur outside of the workplace, Dylan owns an extensive array of deep funk vinyl and lives for the pursuit of fine art.
As Managing Director of Buchanan Design, Charlie utilizes his 25 years of experience in the design, branding, and marketing industry to ensure the company is run efficiently, that clients’ needs are met, and that our culture encourages camaraderie and fosters innovation. With high value placed on honesty, care, and integrity, he has built a solid reputation for being a strategic, innovative, and entrepreneurial thinker with the ability to pinpoint problems and partner with clients to create the best solutions. His skills as a business leader include strategic planning, brand strategy, creative direction, operational efficiency and relationship building.
Prior to joining Buchanan Design, Charlie was President and Partner at Jacob Tyler, Brand Communications Agency. At Jacob Tyler, Charlie helped build a full-service agency with 30 employees and revenue growth that quadrupled in five years. Charlie established himself in San Diego's creative industry by owning and operating Van Vechten Creative for 18 years, providing clients with brand strategy, graphic design, web design, and traditional marketing services. Some of the longtime clients that Charlie has served include Four Seasons Hotels & Resorts, NuVasive, Total Woman Gym & Spa, Boys & Girls Clubs of San Diego, and Vibra Bank.
A native San Diegan, Charlie earned a Bachelor of Arts from the University of San Diego, and earned a post-graduate degree in graphic design and advertising from the The Advertising Arts College. After gathering experience at several large San Diego-based advertising and public relations firms, Charlie channeled his energies into building his own business and opened Van Vechten Creative in 1992.
Charlie is active in the San Diego business and arts communities. He is a past president of AIGA San Diego, the professional association for design. He is also an active member of the San Diego Rotary Club (one of the country’s largest) and has supported the San Diego community by serving on many nonprofit boards.
His commitment to making a difference in our community has not gone unnoticed. Charlie is a two-time recipient of the San Diego Performing Arts League’s “Star Award” for his dedication to advancing the arts in San Diego. He is a recipient of San Diego Metropolitan Magazine’s “40 under Forty” award for young business leaders who have made a positive impact through their work. Charlie is frequently called on as an industry expert to judge national marketing and design competitions, and to speak at conferences and universities on themes such as branding, the creative industry, and entrepreneurship.